Diego N. Fernández-Shaw
The Optimus Minds
Spain
Diego Núñez Fernández-Shaw is the founder of The Optimus Minds and a strategic education consultant specializing in innovation, international school expansion, and digital transformation. He advises institutions across Europe, Latin America, and Africa on AI, admissions, and pedagogical strategy—bridging vision, impact, and execution to shape the future of learning without borders.
From Passive to Proactive: Proven Strategies to Boost Admissions in Any Educational Institution Worldwide
25/07/2025 18:00 UTC
In today’s saturated market, schools can’t rely solely on SEO, SEM, or passive strategies. This session reveals how to redesign your admissions funnel, shift to proactive outreach, and attract ideal students through data, personalization, and trust-based marketing. With case studies from Europe, Africa, and Latin America, we’ll explore budget reallocation, community engagement, and smart use of AI to boost enrolment. Walk away with tools to increase admissions—sustainably and strategically.
Key takeaways:
Reallocate and optimize your marketing budget to generate higher quality leads by investing in trust-building activities, partnerships, and community-led engagement—not just ads.
Design a proactive admissions funnel using segmentation, automation, and personalization to reduce drop-offs and increase conversion at every touchpoint.
Differentiate your institution with a clear value proposition and positioning strategy that resonates with today’s students and parents across global and local contexts.